AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue.


STEPPS is an acronym for crafting viral content using social currency, triggers, emotion, practical value, publicity, and stories.

7 p's

The 7 Ps in the marketing mix is a way to differentiate your company from the competition using product, place, people, process, physical evidence, promotion, and price.


A framework or set of principles that guides the sales process, taking goals and turning them into actionable steps for each stage of the sales process.

Values & motivations

Understanding someone's values and motivations allows for personalized marketing and sales strategies, leading to increased customer engagement and a higher likelihood of making a purchase.